Get to know us a little better
Our philosophy
POW believes in the power to be you.
We see style as a creative way for self-expression, and our mission is to empower women through bold and colorful design. Our earrings are made for women to show the world who they are. Be more of you, not less.
#showyourpower
Made with love
In a world that feels so fast-paced, POW believes in staying small and growing slowly. It's important to us that you know who's making the products you buy, and we take great pride in our earrings being hand-assembled by us locally in Malmö.
Our brand is built on slow fashion, from our hands to yours.
We sell directly to you—no middlemen, no markups—which lets us keep our small-scale products affordable. Buying from us is like going to your local designer market. You shop straight from the creator—but online!
Think big. Shop small.
Exclusively online
Light weight, bold style
The POW earrings are ultra lightweight and won’t weigh you down. Our middle size, Small, weights like a credit card.
Due to the unique vinyl material and construction method, our jewelry lends a cute pop of color to any outfit—without any unnecessary weight on your ears.
Color yourself happy
Our earrings bring a pop of color to any outfit in less than a minute!
Getting dressed in the morning should be easy, and we believe in a wardrobe where accessories work for you.
Versatile, easy, fun. The only hard part is picking a color—so why not try them all?
Our founder
POW Studio is an small independent Swedish jewelry brand founded by Ida Rosengren Tengvall in 2018.
All she wanted was a fun, easy way to add color to her outfits.
In her search for the perfect statement earring she couldn’t find any pair.
Everything that caught her eye was either too expensive (haute couture), too soulless (mass production), or just too heavy to wear.
So Ida decided to make her own, and the POW earring was born!
Our team
Carmen
Our communications person, ensuring our community is taking care of. She has gone from being a loyal POW-customer to shining star on our team!
Sofia
Head of the earring making team! With countless hours of experience, she is a real pro. She also ensures that all orders are shipped out on time.
Cia, Veronika and Anne
Earring making dreamteam❤️
We’re always looking for new talent and collaboration partners in all kind of areas.