Think big, shop small.

In a world that spins so fast, we think it's important for you to know who's making the products you buy. We take great pride in our earrings being produced and hand-assembled locally by us in Malmö.

Our brand is built on slow fashion, from our hands to yours.

  • “They are addictive, there is no way of wearing other earrings when you have POWs”

  • “I need more POWs in my life! They make you so happy”

  • “They look amazing on your website but to die for in real life. ”

  • “I’m so proud every time I wear my POWs. They are my favorite earrings!”

  • “I just found out about POW, and a few weeks ago I ordered my first pair! I love them, and it makes me so happy to wear them”

  • “The best earrings. I get so many compliments when I wear them!”

  • “I wish an entire POW wardrobe with every color and size.”